Tuesday, September 10

11:45 am - 12:25 pm

What does it really take to move beyond offering coaching to nurturing a robust coaching culture where every employee is empowered to succeed?

In this panel discussion, you’ll learn firsthand about the joys and challenges of building a strong coaching culture from the HR and talent development pros behind some of the world’s most impactful organizational coaching programs.

During this session, you will:

  • Learn how organizations are using coaching to attract, develop and retain top talent
  • Discover the relationship between coaching and the strategic metrics that matter for your organization
  • Get inspired by real-life stories of how coaching can drive change for individuals, teams, and businesses

Magdalena Nowicka Mook

CEO/Executive Director
International Coach Federation (ICF)

About Magdalena Nowicka Mook

Magdalena Nowicka Mook joined ICF in 2005 as an Assistant Executive Director and was named CEO in 2012. period, the number of active ICF Credential-holders worldwide grew from 1,200 to more than 27,000.

During Mook’s tenure, awareness of coaching and ICF has expanded globally. Market research conducted by ICF and its research partners has explored diverse topics including the building blocks of coaching cultures in organizations, the use of coaching skills by managers and leaders, the impact of coaching on millennials and first-time people managers, and the role of coaching in successful change management initiatives.

Mook has also overseen the curation of scientific research on topics including the effectiveness of coaching, keeping coaches “fit for purpose,” referring coaching clients to therapy and coaching supervision.

Through her work as CEO of the ICF Foundation, Mook is a tireless proponent of coaching’s ability to accelerate and amplify social progress. The Foundation’s work builds the capacity of leaders in social system change organizations through pro bono coaching.

Mook is a trained professional coach. She received her master’s degree in economics and international trade from the Warsaw School of Economics. She also graduated from the Copenhagen Business School’s advanced program in international management and consulting. She is a Vice Chair of the International Section Council of the American Society of Association Executives; a member of the founding board of the Institute for Organizational Mindfulness; and a member of the Women’s Foreign Policy Group, the Forbes Nonprofit Council and the Association for Talent Development.

Viorel Apetrei

Internal Coach and Coaching Culture Consultant
Saudi Telecom Company (STC)

About Viorel Apetrei

Viorel Apetrei, MCC, is a coach with vast international experience, working with top clients from more than 20 countries, in both individual coaching and leadership workshop engagements.

Since 2016 he has focused on supporting senior leaders from the Middle East, working as an internal coach and coaching culture consultant for STC. He is the founder of and main trainer for Imaginator, where he teaches and mentors new coaches. Previously, he led MTW Coaching Academy and was a business manager for Microsoft.

Passionate about scuba diving and endurance sports, Viorel advocates for a healthy life, lived in an environment friendly world.

Julie Starr

Learning and Development Manager

About Julie Starr

Julie is the learning and development manager for Convene, where she collaborates with internal subject-matter experts to bring information and knowledge to life in order to drive key business results. Her operations background helps her to make new concepts relatable and immediately applicable.

Julie has freelanced as a stage manager and worked at the Intrepid Sea, Air and Space Museum—a decommissioned aircraft carrier—and for a high-growth hospitality start-up. The through line of her career has been partnering with visionaries to mediate between their vision and the given. The result is creating something from nothing; be it a world premiere of a new play, original programming at a museum or company culture from scratch.

Julie graduated magna cum laude and with a bachelor’s degree from Ithaca College where she majored in drama with a focus in stage management.

While not working, Julie and her husband Mike enjoy traveling, exploring New York City and spending time with their rescue dog, Lenny.

Gloria del C. Amador, Ph.D.

Chief Executive Officer
Salud Integral en la Montaña, Inc. (SIM)

About Gloria del C. Amador, Ph.D.

Dr. Amador is a licensed health care services administrator with over 20 years of administrative experience in health services and specialized in special populations. She obtained a doctoral degree in public health, specialized in health system analysis and management, from the Graduate School of Public Health of the Medical Sciences Campus of the University of Puerto Rico, where she also obtained a master’s degree in health services administration.

Since March 2013, Dr. Amador has been the chief executive officer at SIM, where she has obtained multiple recognitions and federal funding and successfully transformed SIM into a $70 million corporation. She also has received many humanitarian and prestigious awards in the health services administration industry.

She is the elected president of the Puerto Rico Primary Care Association.

Michelle Greer

Senior Vice President of People
Procore Technologies

About Michelle Greer

Michelle Greer joined Procore in 2015, when the organization had 180 employees in two locations. Today, Procore has 1,800 employees in 12 locations and three countries. As SVP of People, Michelle is focused on driving leadership and talent development and scaling the people practices and culture to continue Procore’s hyper-growth and market success.

Michelle has broad executive experience in human resources. Most recently, she founded and ran a successful HR consulting practice, with clients in California, Utah and Arizona. Prior to that she served as Vice President of Human Resources at SkyStream Networks, a computer networking company in Sunnyvale, California.

Before SkyStream, Michelle was the Global Infrastructure Human Resources Manager for Agilent Technologies, the communications and life sciences company spinoff from HP. She formerly held other significant HR positions within Hewlett-Packard, Apollo Computer, BayBanks Inc. and General Electric Company.

Michelle holds a master’s degree from Harvard University and a bachelor’s degree from Whitman College.