Tuesday, September 10

10:40 am - 11:20 am

A purpose is a deliberate choice to pursue a future-directed intention that is personally meaningful. Living with purpose not only ignites an internal drive to create energy and joy, it also increases engagement and commitment at work.

Organizations with a higher purpose outperform. Employees can, too.

Vitamix President & CEO Dr. Jodi Berg has grown a thriving company from the inside out through an intense focus on purpose, both at an organizational and an individual level. Vitamix is driven by a higher aspiration—to liberate and nourish the zest for life—but it also nurtures a culture that enables employees to discover and unlock their own unique potential.

The results of this type of growth mindset speak for themselves: Under Berg’s leadership, Vitamix experienced several years of double-digit percentage growth, and its products now are found in approximately 130 countries around the world. Employee engagement is over double the national average, and the company is thriving.

Find out how to embrace a growth mindset, effect positive change and provide a clear roadmap for success at your organization by driving employees to a higher purpose—the company’s and their own.

You will learn:

  • Strategies to create a growth mindset with a focus on purpose
  • Tools to align purpose and business objectives throughout the organization
  • Strategies to energize and activate the front-line workforce army

Jodi Berg, Ph.D.

President and CEO
Vitamix

About Jodi Berg, Ph.D.

Dr. Jodi Berg is the fourth-generation president and chief executive officer (CEO) of Vita-Mix® Corporation (Vitamix), a 97-year-old, family-owned manufacturer of high-performance blenders for the consumer and foodservice commercial markets.

After holding leadership positions—including director of quality—for the Ritz-Carlton Hotel Company, she joined Vitamix in 1997 with the directive to lead the company’s overseas expansion. Under her leadership, Vitamix experienced several years of double-digit percentage growth, and its products now are found in approximately 130 countries around the world.

Dr. Berg also transformed the organizational structure of the company and its corporate vision, mission and culture. She expanded distribution and defined and elevated the status of the brand, and continues to provide oversight and strategic focus for the company’s future.

Prior to her tenure as president and CEO, Dr. Berg served as director of international, household and commercial divisions for Vitamix. She was named executive vice president in 2007, president in 2009, and CEO in 2011.

Vitamix has earned a long list of awards under Dr. Berg, including being named Best in Class Overall beverage blender by Foodservice Equipment & Supplies magazine for the ninth consecutive year. Dr. Berg herself was recognized as the Jerry Noyce Executive Health Champion Award winner by the Health Enhancement Research Organization (HERO) in 2016, and as a national EY Entrepreneur of the Year™ in 2014.

Dr. Berg’s research on purpose and employee engagement has been published, and it earned her a Ph.D. in management from Case Western Reserve University’s Weatherhead School of Management.